Beauty Industry

Rihanna Expands into Hair Care with Fenty Hair

The new hair care line is expected to launch on June 13 and is designed for all hair types.

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By: Rachel Klemovitch

Assistant Editor

Rihanna, founder of Fenty Beauty, is expanding her beauty presence with Fenty Hair offering a “new era of repair.” An Instagram post announced a launch date of June 13 with “flexible products” designed for multiple hair types. 
 
Full details have not been revealed, however, the tease video featured Rihanna with a blond pixie hairstyle. In the video, she walks through a suburban neighborhood offering glimpses of different hairstyles and hair textures. 
 
Rihanna commented, 
 
“I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)


 

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